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There are thousands of gyms in the United States, and some of them cannot market their businesses correctly. The first impression in “direct mail” is everything, and is the sole factor that determines whether it will be a success or failure.
That’s why so many companies and franchises choose to invest their marketing budget on direct mail plastic cards. The direct mail success rate is high, but you got to follow the right strategy. Doing the right things will bring in more clients for your business. However, if you don’t follow simple rules, your direct mail can eventually be thrown into the trash.
Therefore, follow these strategies to make your direct mail campaign a success.
Target Your Audience
According to studies, targeting the right people will increase the response rate of your campaign by 50% or higher. Thus creating a targeted mailing list is critical to your direct mail plastic card activity. Residents don’t want to drive more than 10 miles to the gym. Make sure you mail to the nearby homeowners. It will make sure to drive customers to your door. There are several ways to target your fitness and health audience, for example; income, age, family, family, home, health, family, lifestyle, etc.
Personalize
Personalizing your plastic postcard will support your mailing activities. According to studies, 79% of consumers said that they’re only interested to participate in the quotation when the mailing campaigns are personalized to meet their requirements.
Lack of content correlation results in averaging marketing activity. Consumers don’t want to be treated the same and want the brand to recognize their differences, their likes/dislikes, interests, hobbies, etc. in their mailing campaigns. People like to and feel special and all you need to do to make your direct mail campaign a success is personalizing them according to the recipients.
Attract New Customers
You can attract new customers by providing them specific deals. For example, your plastic postcard can offer a month of free membership for your gym. You can even include magnetic strips to make the card ready to use.
Spread the Word
Customer referral is extremely important and if you want your gym business to flourish, there’s no better way than spreading the word. People are more likely to be interested in what you are offering if they get referred. A reward is also a great way to bring in more clients. Keep in mind that the size of the reward doesn’t matter much.
Design Your Plastic Card Uniquely
Some companies fail in their marketing campaigns. You don’t want your plastic card to be too crowded, too much color, too many characters, and too many pictures. Your plastic postcard needs to be very clean, very symmetrical, easy to read, very eye-catching, and meaningful. You can create a clear title, use a popular color, support your brand image with graphics, use attractive text, etc. This will attract potential customers to a great extent.
Direct mailing campaigns are only successful if you can impress your recipient. Following the above strategies will surely help in making your direct mail plastic card campaigns successful.
